Scratchers
professional
Most Arizona Lottery Scatchers campaigns are just focused simply on top of mind awareness for all of the tickets (as seen here). These tickets are already popular among the Hispanic market and one focused on futbal doubly so. In an effort to bring some punch to the cartoony ticket graphics I brought the goalie into the real world. Placed on the grass outside of the office his worrisome flailing arms come to life while the headline dares you to "Play" Kick for Cash!
