Rocky Point

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While Rocky Point is the hot spot of Sonora, Mexico for most Arizonans, the Tourism Dept. wanted to show more of what the state has to offer. So one light-hearted ad was put out to keep Rock Point right on top in the public eye while another set focused on the small town of San Carlos. That campaign highlights the fun to be found in and around the warm inviting waters of the Sea of Cortez.

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